The titanic power struggles of the twentieth century were between industrial capital and labor, but the twenty-first century finds surveillance capital pitted against the entirety of our societies, right down to each individual member. The competition for surveillance revenues bears down on our bodies, our homes, and our cities in a battle for power and profit as violent as any the world has seen. Surveillance capitalism cannot be imagined as something “out there” in factories and offices. Its aims and effects are here… are us.

Shoshana Zuboff, The Age of Surveillance Cap…, loc. 604