The “Like” button was only the start of what was to be an historic construction of a new social world that for many users is defined by fusion with the social mirror, especially among the young. Just as gamblers chase the zone of fusion with the machine, a young person embedded in the culture of mutuality chases the zone of fusion with the social mirror. For anyone already struggling with the challenge of the self-other balance, the “Like” button and its brethren continuously tip the scales toward regression.

Shoshana Zuboff, The Age of Surveillance Cap…, loc. 1460