Just as the division of labor migrated from the economic domain to society in the twentieth century, Nadella's construction site is the economic petri dish in which a new division of learning mutates into life, ready for translation to society. In the twentieth century the critical success factors of industrial capitalism—efficiency, productivity, standardization, interchangeability, the minute division of labor, discipline, attention, scheduling, conformity, hierarchical administration, the separation of knowing and doing, and so forth—were discovered and crafted in the workplace and then transposed to society, where they were institutionalized in schools, hospitals, family life, and personality. As generations of scholars have documented, society became more factory-like so that we might train and socialize the youngest among us to fit the new requirements of a mass production order.

Shoshana Zuboff, The Age of Surveillance Cap…, loc. 1309