It is therefore understandable that Green portrays machine intelligence—and specifically IBM's anthropomorphized artificial intelligence system called “Watson”—as the authoritative savior of an apparatus threatened by waste and incomprehensibility. Machine intelligence is referred to as “cognitive computing” at IBM, presumably to avoid the uneasy connotations of inscrutable power associated with words like machine and artificial.

Shoshana Zuboff, The Age of Surveillance Cap…, loc. 657