Because we are born to imitate one another, Pentland argues, the whole species is attuned to social pressure as an efficient means of behavioral modification. This model of human learning is a throwback to bees and apes but also a forward pass to the machine hive. Machines do not learn by empathy; learning is automatically updated in a lockstep progression of collective intelligence.

Shoshana Zuboff, The Age of Surveillance Cap…, loc. 1393