Most unusual, however, is that Page portrays Google's totalistic ambitions as a logical consequence of its commitment to the perfection of society. From his point of view, we should welcome the opportunity to lean on Big Other and willingly subordinate all knowledge and decision rights to Google's plan. For the sake of the plan, the totality of society-every person, object, and process-must be corralled into the supply chains that feed the machines, which, in turn, spin the algorithms that animate Big Other to manage and mitigate our frailty: What you should want us to do is to really build amazing products and to really do that...

Shoshana Zuboff, The Age of Surveillance Cap…, loc. 1274