In order to decipher the true measure of an instrumentarian society, let’s set aside the razzle-dazzle of a “magic age” and focus instead on the practices of applied utopistics and the social vision they imply. Nadella provided a valuable opportunity when he unveiled a series of practical applications that imply a sweeping new vision of machine relations as the template for a new era’s social relations.

Shoshana Zuboff, The Age of Surveillance Cap…, loc. 1296