Apple thundered onto the music scene in the midst of a pitched battle between demand and supply. On one side were young people whose enthusiasm for Napster and other forms of music file sharing expressed a new quality of demand: consumption my way, what I want, when I want it, where I want it. On the other side were music-industry executives who chose to instill fear and to crush that demand by hunting down and prosecuting some of Napster's most-ardent users. Apple bridged the divide with a commercially and legally viable solution that aligned the company with the changing needs of individuals while working with industry incumbents. Napster hacked the music industry, but Apple appeared to have hacked capitalism.

Shoshana Zuboff, The Age of Surveillance Cap…, loc. 87