Neoliberal economists had been waiting in the wings for this opportunity, and their ideas flowed into the “policy vacuum” that now bedeviled both governments. Led by the Austrian economist Friedrich Hayek, fresh from his 1974 Nobel Prize, and his American counterpart Milton Friedman, who received the Nobel two years later, they had honed their radical free-market economic theory, political ideology, and pragmatic agenda throughout the postwar period at the fringe of their profession, under the shadow of Keynesian domination, and now their time had come.

Shoshana Zuboff, The Age of Surveillance Cap…, loc. 119