It is important to say—and we will revisit this theme more than once—that regulatory interventions designed to constrain Google's monopoly practices are likely to have little effect on the fundamental operations of this market form. New supply routes are continuously discovered, opened, and secured. Dispossession activities are compelled to circumvent every obstacle and will continue to do so, short of a genuine existential threat.

Shoshana Zuboff, The Age of Surveillance Cap…, loc. 420