"No exit" is the necessary condition for Big Other to flourish, and its flourishing is the necessary condition for all that is meant to follow: the tides of behavioral surplus and their transformation into revenue, the certainty that will meet every market player with guaranteed outcomes, the bypass of trust in favor of the uncontract's radical indifference, the paradise of effortless connection that exploits the needs of harried second-modernity individuals and transforms their lives into the means to others' ends, the plundering of the self, the extinction of autonomous moral judgment for the sake of frictionless control, the actuation and modification that quietly drains the will to will, the forfeit of your voice in the first person in favor of others' plans, the destruction of the social relations and politics of the old and slow and still-unfulfilled ideals of self-determining citizens bound to the legitimate authority of democratic governance.

Shoshana Zuboff, The Age of Surveillance Cap…, loc. 1558