Not all hyperscale firms are surveillance capitalists, however, and our focus here is restricted to the convergence of these two domains. The surveillance capitalists that operate at hyperscale or outsource to hyperscale operations dramatically diminish any reliance on their societies as sources of employees, and the few for whom they do compete, as we have seen, are drawn from the most-rarefied strata of data science.

Shoshana Zuboff, The Age of Surveillance Cap…, loc. 1593