If a mutation is to be reliably sustained, its new aims and practices must be translated into new institutional forms: “The fundamental impulse that sets and keeps the capitalist engine in motion comes from the new consumers’ goods, the new methods of production or transportation, the new markets, the new forms of industrial organization that capitalist enterprise creates.” Note that Schumpeter says “creates,” not “destroys.” As an example of mutation, Schumpeter cites “the stages of organizational development from the craft shop to the factory to a complex corporation like U.S. Steel.…”

Shoshana Zuboff, The Age of Surveillance Cap…, loc. 156