This collectivist orientation is an unexpected development in light of surveillance capitalism's origins in a neoliberal creed conceived sixty years ago as a reaction to the collectivist totalitarian nightmares of the mid-twentieth century. Later, with the demise of the fascist and socialist threats, neoliberal ideology cunningly succeeded in redefining the modern democratic state as a fresh source of collectivism to be resisted by any and all means. Indeed, the evisceration of the double movement has been prosecuted in the name of defeating the supposed collectivist hazards of "too much democracy." Now the hive emulates the "termite state," which even the democracy-despising Hayek derided as incompatible with human freedom.

Shoshana Zuboff, The Age of Surveillance Cap…, loc. 1604