Pentland understands his experiments and paid interventions in workplace settings as emblematic of the larger challenges of social relations in an instrumentarian society. Once again we see the intended path from the economic to the social domain. Those instrumented office workers function as living labs for the translation of instrumentarian relations to the wider society. … Like Nadella, Pentland described his aims as developing the social systems that would work along the same lines as the machine systems, using behavioral data flows to judge the "correctness" of action patterns and to intervene when it is necessary to change "bad" action to "correct" action. "If people aren't interacting correctly and information isn't spreading correctly," Pentland warns, "people make bad decisions.… What you're trying to do is make a human-machine symbiote, where the humans understand more about the network of interactions because of the computers, and the computers are able to understand more about how humans work."

Shoshana Zuboff, The Age of Surveillance Cap…, loc. 1356