First we present ourselves as data objects for inspection, and then we experience ourselves as the “it” that others see. One 2014 study demonstrated the deleterious effect of these loops on body consciousness. An analysis of young men and women who had used Facebook for at least six years concluded that, regardless of gender, more Facebook participation leads to more body surveillance. A sense of self-worth comes to depend on physical appearance and being perceived as a sex object.

Shoshana Zuboff, The Age of Surveillance Cap…, loc. 1478