One important implication of these distinctions is that even when our societies address capitalist harms produced by the tech companies, such as those related to monopoly or privacy, those actions do not ipso facto interrupt a firm's commitment to and continued elaboration of surveillance capitalism. For example, calls to break up Google or Facebook on monopoly grounds could easily result in establishing multiple surveillance capitalist firms, though at a diminished scale, and thus clear the way for more surveillance capitalist competitors.

Shoshana Zuboff, The Age of Surveillance Cap…, loc. 80