In the community of Walden Two, reinforcement is precisely orchestrated to eliminate emotions that threaten cooperation. Only “productive and strengthening emotions—joy and love” are allowed. Feelings of sorrow and hate “and the high-voltage excitements of anger, fear, and rage” are considered “wasteful and dangerous” threats to “the needs of modern life.” Any form of distinction between persons undermines the harmony of the whole and its capacity to bend to collective purpose. Frazier acknowledges that you cannot coerce people into doing the right thing. The solution is far more subtle and sophisticated, based upon scientifically calibrated schedules of reinforcement: “Instead you have to set up certain behavioral processes which will lead the individual to design his own ‘good’ conduct.… We call that sort of thing ‘self-control.’ But don’t be misled, the control always rests in the last analysis in the hands of society.”

Shoshana Zuboff, The Age of Surveillance Cap…, loc. 1386