Applied utopistics are on the move at Facebook, Google, and Microsoft as the frontier of behavioral surplus extraction moves into realms of life traditionally understood as societal and elaborated under some combination of civil institutions and public leadership. Zuckerberg’s 2017 mission statement for Facebook, introduced as “building global community,” announced a new phase of applied utopistics: “Overall, it is important that the governance of our community scales with the complexity and demands of its people. We are committed to always do better, even if that involves building a worldwide voting system to give you more voice and control. Our hope is that this model provides examples of how collective decision-making may work in other aspects of the global community.”

Shoshana Zuboff, The Age of Surveillance Cap…, loc. 1294