Pentland insists that the "old" social categories of status, class, education, race, gender, and generation are obsolete, as irrelevant as the energy, food, and water systems that he wants to replace. Those categories describe societies through the lens of history, power, and politics, but Pentland prefers "populations" to societies, "statistics" to meaning, and "computation" to law. He sees the "stratification of the population" coded not by race, income, occupation, or gender but rather by "behavior patterns" that produce "behavior subgroups" and a new "behavior demographics" that can predict disease, financial risk, consumer preferences, and political views with "between 5 and 10 times the accuracy" of the standard measures.

Shoshana Zuboff, The Age of Surveillance Cap…, loc. 1363