As one project leader put it, “The challenge of deciding you’re going to map the world is that you can’t ever stop.” So it was that by 2016, Google’s Street View website celebrated its successful evolution by stating, “We’ve come a long way since our initial U.S. launch in 2007; today we’ve expanded our 360-degree panoramic views to include locations on all seven continents.” Street View’s fleet of surveillance-gathering tools had been augmented to include a wearable backpack, a three-wheeled pedicab, a snowmobile, and a trolley, all of which were designed to capture places that Street View cars could not traverse. Tourist boards and nonprofits were offered the use of the company’s Trekker equipment (the backpack camera) to “collect views of remote and unique places” that were, literally and figuratively, “off the grid.”

Shoshana Zuboff, The Age of Surveillance Cap…, loc. 475