Skinner set out on a new path defined by the promise of behavioral engineering. In 1947 he told a symposium, “It is not a matter of bringing the world into the laboratory, but of extending the practices of an experimental science to the world at large. We can do this as soon as we wish to do it.” The missile project had cast the meaning of his experimental work “in a new light,” he reflected years later in his autobiography. “It was no longer merely an experimental analysis. It had given rise to a technology.”

Shoshana Zuboff, The Age of Surveillance Cap…, loc. 1146