Skinner would insist that “further investigation” is always possible. In the first pages of Beyond Freedom & Dignity he calls for a technological solution to ignorance: “We need to make vast changes in human behavior, and we cannot make them with the help of nothing more than physics or biology, no matter how hard we try… what we need is a technology of behavior… comparable in power and precision to physical and biological technology.…”

Shoshana Zuboff, The Age of Surveillance Cap…, loc. 1169