Pentland had identified a dangerous void, which foreshadows the “profound shift” that Nadella extolled to Microsoft developers in 2017 when he said: “People and their relationship with other people is now a first-class thing in the cloud!” “People” would have to become part of Big Other’s purview, lest they fall prey to “incorrect” behavior. Society’s safety, stability, and efficiency hang in the balance.

Shoshana Zuboff, The Age of Surveillance Cap…, loc. 1361