Something is awry. It is true that many capitalists, including surveillance capitalists, vigorously employ these centuries-old justifications for their freedom when they reject regulatory, legislative, judicial, societal, or any other form of public interference in their methods of operation. However, Big Other and the steady application of instrumentarian power challenge the classic quid pro quo of freedom for ignorance.

Shoshana Zuboff, The Age of Surveillance Cap…, loc. 1578