The “invasion of privacy” is now a predictable dimension of social inequality, but it does not stand alone. It is the systematic result of a “pathological” division of learning in society in which surveillance capitalism knows, decides, and decides who decides. Demanding privacy from surveillance capitalists or lobbying for an end to commercial surveillance on the internet is like asking Henry Ford to make each Model T by hand or asking a giraffe to shorten its neck. Such demands are existential threats. They violate the basic mechanisms and laws of motion that produce this market leviathan's concentrations of knowledge, power, and wealth.

Shoshana Zuboff, The Age of Surveillance Cap…, loc. 601