As the prediction imperative drives deeper into the self, the value of its surplus becomes irresistible, and cornering operations escalate. What happens to the right to speak in the first person from and as my self when the swelling frenzy of institutionalization set into motion by the prediction imperative is trained on cornering my sighs, blinks, and utterances on the way to my very thoughts as a means to others’ ends? It is no longer a matter of surveillance capital wringing surplus from what I search, buy, and browse. Surveillance capital wants more than my body’s coordinates in time and space. Now it violates the inner sanctum as machines and their algorithms decide the meaning of my breath and my eyes, my jaw muscles, the hitch in my voice, and the exclamation points that I offered in innocence and hope.

Shoshana Zuboff, The Age of Surveillance Cap…, loc. 906