Surveillance capitalism’s rendition practices overwhelm any sensible discussion of “opt in” and “opt out.” There are no more fig leaves. The euphemisms of consent can no longer divert attention from the bare facts: under surveillance capitalism, rendition is typically unauthorized, unilateral, gluttonous, secret, and brazen. These characteristics summarize the asymmetries of power that put the “surveillance” in surveillance capitalism. They also highlight a harsh truth: it is difficult to be where rendition is not. As industries far beyond the technology sector are lured by surveillance profits, the ferocity of the race to find and render experience as data has turned rendition into a global project of surveillance capital.

Shoshana Zuboff, The Age of Surveillance Cap…, loc. 755