That radical indifference produces equivalence without equality also affects the high science of targeted advertising. For example, journalist Julia Angwin and her colleagues at ProPublica discovered that Facebook “enabled advertisers to direct their pitches to the news feeds of almost 2,300 people who expressed interest in the topics of ‘Jew hater,’ ‘How to burn jews,’ or ‘History of why jews ruin the world.’” As the journalists explained, “Facebook has long taken a hands-off approach to its advertising business.… Facebook generates its ad categories automatically based both on what users explicitly share with Facebook and what they implicitly convey through their online activity.”

Shoshana Zuboff, The Age of Surveillance Cap…, loc. 1617