Before the birth and spread of surveillance capitalism, it was possible to imagine digital representations of your body as an enrichment of the intimate relationships between a patient and a trusted doctor, a mother and her child, elderly parents and their adult children. As surveillance capitalism overwhelms the digital milieu, that vision has been made ridiculous. Both the Aware Home and the telemedicine design assume that all behavioral data are reinvested in service to the human being who is the subject of these arrangements, providing serenity, trust, and dignity: a chance for real knowledge and empowerment.

Shoshana Zuboff, The Age of Surveillance Cap…, loc. 772