The company has learned to launch incursions and proceed until resistance is encountered. It then seduces, ignores, overwhelms, or simply exhausts its adversaries. Seduction means a cascade of golden enticements: unprecedented storage, access to new qualities of information, new conveniences. When necessary, the company can just as easily pivot toward harsher tactics that aim to deplete its adversaries’ time, money, and grit. There are hundreds of cases launched against Google by countries, states, groups, and individuals, and there are many more cases that never become public.

Shoshana Zuboff, The Age of Surveillance Cap…, loc. 438