We have entered this cycle anew, but now the aim is to remake twenty-first-century society as a "first-class thing" organized in the image of the machine hive for the sake of others' certainty. The connectedness that we once sought for personal sustenance and effectiveness is recast as the medium for a new species of power and the social confluence that translates into guaranteed outcomes.

Shoshana Zuboff, The Age of Surveillance Cap…, loc. 1310