In the dystopia of the uncontract, surveillance capitalism’s drive toward certainty fills the space once occupied by all the human work of building and replenishing social trust, which is now reinterpreted as unnecessary friction in the march toward guaranteed outcomes. The deletion of uncertainty is celebrated as a victory over human nature: our cunning and our opportunism. All that’s left to matter are the rules that translate reasons into action, the objective measures of behavior, and the degree of conformance between the two. Social trust eventually withers, a kind of vestigial oddity like a third nipple or wisdom teeth: traces of an evolutionary past that no longer appear in operational form because their context and therefore their purpose have vanished.

Shoshana Zuboff, The Age of Surveillance Cap…, loc. 1058