The enduring witness of the text was adapted as a medium through which managers attempted “to control and channel what had always been the most ephemeral aspects of subordinates’ behavior.” All the original excitement and promise melted into cynicism and anxiety as the scientists gradually withdrew from DIALOG, opting instead for a routine e-mail application and a preference for more-perfunctory, impersonal messages.

Shoshana Zuboff, The Age of Surveillance Cap…, loc. 844