The First Amendment, the subcommittee argued, “must equally protect the individual’s right to generate ideas,” and the right to privacy should protect citizens from intrusions into their thoughts, behavior, personality, and identity lest these concepts “become meaningless.” It was in this context that Skinnerian behavioral engineering was singled out for critical examination: “A major segment of the emerging behavior control technology is concerned with conditioning, through which various forms of persuasion are used to stimulate certain types of behaviors while suppressing others.”

Shoshana Zuboff, The Age of Surveillance Cap…, loc. 1019