In the end we recognize that the probe was designed to explore the next frontier: the means of behavioral modification. The game about the game is, in fact, an experimental facsimile of surveillance capitalism's design for our future. It follows the prediction imperative to its logical conclusion, in which data about us in scale and scope combine with actuation mechanisms that align our behavior with a new market cosmos. All the flows of surplus from all the spaces, all the things, all the bodies, all the laughter, and all the tears are finally aimed at this triumph of certain outcomes and the revenue that it can unleash.

Shoshana Zuboff, The Age of Surveillance Cap…, loc. 1002