As the results of this growing body of work were pulled into the orbit of surveillance capitalism's supply operations, it is worth noting, the Psychometrics Centre was invited to relocate to the University's Judge School of Business. The Judge School's embrace of the centre was explicitly linked to its commercial prospects and above all to the prospects of depth surplus and personality prediction as they could be applied to surveillance capitalism's prediction requirements.

Shoshana Zuboff, The Age of Surveillance Cap…, loc. 2375