Google had already taken everything on the web, but Street View and Google's other mapping operations, Google Maps and Google Earth (the company's 3-D view of the world using satellite and aerial imagery), announced an even-more-ambitious vision. Everything in the world was to be known and rendered by Google, accessed through Google, and indexed by Google in its infinite appetite for behavioral surplus. The presumption is that nothing is beyond Google's borders. The world is vanquished now, on its knees, and brought to you by Google.

Shoshana Zuboff, The Age of Surveillance Cap…, loc. 446