Surveillance capitalist firms have tended to dismiss these survey results, pointing instead to the spectacular growth of users and revenue. This discrepancy has confounded research and public policy. With so many people rejecting the practices of surveillance capitalism, even considering how little most of us actually know about these practices, how is it that this market form has been able to succeed? The reasons are plentiful: 1.

Shoshana Zuboff, The Age of Surveillance Cap…, loc. 1076