MacKay stressed that the transmission and monitoring of sensor data were only part of the story. The route was not enough; it had to be the routing. He argued for a “reverse process” of telestimulation that would not only monitor behavior but also reveal how it could be modified and optimized, providing what he regarded as “a remote dialogue between the subject and the experimenter.”

Shoshana Zuboff, The Age of Surveillance Cap…, loc. 639