I want to deliberately sidestep a more detailed discussion of what is “personality” or “emotion,” “conscious” or “unconscious,” in favor of what I hope is a less fractious truth thrown into relief by this latest phase of incursion. Experience is not what is given to me but rather what I make of it. The same experience that I deride may invite your enthusiasm. The self is the inward space of lived experience from which such meanings are created. In that creation I stand on the foundation of personal freedom: the “foundation” because I cannot live without making sense of my experience.

Shoshana Zuboff, The Age of Surveillance Cap…, loc. 904