Under the regime of surveillance capitalism, individuals do not render their experience out of choice or obligation but rather out of ignorance and the dictatorship of no alternatives. The ubiquitous apparatus operates through coercion and stealth. Our advance into life necessarily takes us through the digital, where involuntary rendition has become an inescapable fact. We are left with few rights to know, or to decide who knows, or to decide who decides.

Shoshana Zuboff, The Age of Surveillance Cap…, loc. 792