"Herding" is a second approach that relies on controlling key elements in a person's immediate context. The uncontract is an example of a herding technique. Shutting down a car's engine irreversibly changes the driver's immediate context, herding her out the car door. Herding enables remote orchestration of the human situation, foreclosing action alternatives and thus moving behavior along a path of heightened probability that approximates certainty. "We are learning how to write the music, and then we let the music make them dance," an "internet of things" software developer explains, adding, We can engineer the context around a particular behavior and force change that way.

Shoshana Zuboff, The Age of Surveillance Cap…, loc. 922