Microsoft’s Nadella encouraged his developers: “Whether it’s precision medicine or precision agriculture, whether it’s digital media or the industrial internet, the opportunity for us as developers to have broad, deep impact on all parts of society and all parts of the economy has never been greater.” The vision that Nadella unveiled that day is emblematic of the wider surveillance capitalist template for our futures.

Shoshana Zuboff, The Age of Surveillance Cap…, loc. 1295