There are some chinks in the armor. For example, in 2017 Napster cofounder and one-time Facebook president Sean Parker frankly admitted that Facebook was designed to consume the maximum possible amount of users' time and consciousness. The idea was to send you "a little dopamine hit every once in a while"—a.k.a. "variable reinforcement—in the form of 'likes' and comments. The goal was to keep users glued to the hive, chasing those hits while leaving a stream of raw materials in their wake."

Shoshana Zuboff, The Age of Surveillance Cap…, loc. 1437