In this commercial dreamscape, words that were once conceived of as “behind closed doors” are eagerly rendered as surplus. These new supply operations convert your talk into behavior for surplus in two ways. The first derives from what you say, the second from how you say it. Smart-home devices such as Amazon’s Echo or Google Home render rivers of casual talk from which sophisticated content analyses produce enhanced predictions that “anticipate” your needs.

Shoshana Zuboff, The Age of Surveillance Cap…, loc. 813