In a subsequent elaboration on the psychological consequences of experiencing oneself from the “outside looking in,” a 2017 survey of young British women ages 11–21 suggests that the social principles of instrumentarian society, so enthusiastically elaborated by Pentland and endorsed by surveillance capitalist leaders, appear to be working effectively. Thirty-five percent of the women said that their biggest worry online was comparing themselves and their lives with others as they are drawn into “constant comparisons with often idealized versions of the lives, and bodies, of others.”

Shoshana Zuboff, The Age of Surveillance Cap…, loc. 1426