But this time it is not a question of simply packing their lunch and crossing our fingers as they head into the school-day maze of adolescent cliques, or sending them off to college knowing that they may stumble or fall but eventually find their passions and their people as they find themselves. This time, we have sent them into the raw heart of a rogue capitalism that amassed its fortune and power through behavioral dispossession parlayed into behavior modification in the service of others' guaranteed outcomes.

Shoshana Zuboff, The Age of Surveillance Cap…, loc. 1482