Kaliouby imagines that pervasive “emotion scanning” will come to be as taken for granted as a “cookie” planted in your computer to track your online browsing. After all, those cookies once stirred outrage, and now they inundate every online move. … As a start, Affectiva pioneered the notion of “emotion as a service,” offering its analytics on demand: “Just record people expressing emotion and then send those videos or images to us to get powerful emotion metrics back.”

Shoshana Zuboff, The Age of Surveillance Cap…, loc. 901