Though confident that science would eventually overcome the practical challenges of a behavioral technology, Skinner was more troubled by the cultural impediments to a human science of behavioral prediction and control founded on the viewpoint of the Other-One. He resented the friction produced by human beings in their stubborn attachment to the values and ideals of freedom inherited from the eighteenth-century philosophers, and he equally despised the existential project of the postwar philosophies that planted authenticity, free will, and autonomous action at the heart of second-modernity yearning.

Shoshana Zuboff, The Age of Surveillance Cap…, loc. 1207